Pink Ribbon Backlash?

Pink Ribbon symbols are everywhere. Good? Bad? Indifferent? Want to see other cancers get more attention?

It has been interesting to watch the expansion of breast cancer awareness marketing. 

The pink ribbon proliferation as a symbol for breast cancer has accelerated over the past couple of decades.  It seems to be everywhere. And over the past couple of decades, the millions of dollars raised have helped to increase survival rates.

Businesses have certainly made millions and helped to raise millions more for charities by acknowledging "pink."  This has certainly been in evidence as Susan G. Komen's Race for a Cure has made fantastic connections with major corporations, like Yoplait, for major donations based on yogurt container lids. 

Other examples of "pink" raising research dollars is the NFL players, coaches and staff wearing pink accessories, gloves and shoes... items that will be auctioned off at NFL PINK for the American Cancer Society.

BUT, are people getting tired of all the pink ribbon hoopla?  Are there patients with other cancers starting to step forward saying, what about me? What about my cancer that has less than 10 percent or 20 percent survival rates? Who will raise millions for me?

Or, are there people who are just tired of being bombarded with the pink ribbon symbol?

Your thoughts on the matter will be quite interesting!

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Anna Renault October 22, 2011 at 03:24 PM
Robert, do you think that's fair? The pink ribbon is a universal symbol of breast cancer? Did Komen think it up? They also sue anyone using race for a cure or even "for a cure" in titles for events. Is that fair? The American Cancer Society has been around A LOT longer than Komen and have been fighting "for a cure" for all that time! Why does Komen get dibs on common word choices?
Robert Armstrong October 22, 2011 at 03:58 PM
I am suspect of a charity that has a small army of lawyers on the payroll. The money spent on these lawyers could be put to a better use.
Cathy Walston DiPaula October 24, 2011 at 08:38 PM
Being a breast cancer survivor, I appreciate every little pink ribbon I see. However, that is not why I actively participate in the American Cancer Society Relay for Life. I participate in Relay for Life because it benefits all people with all kinds of cancer. Sure, breast cancer awareness is special for me personally. But I also think education and awareness of all cancers is important. None of us is exempt from any of these cancers. Get the word out, get the screenings your doctor recommends--male or female. Take responsibility of your "awareness". I won't waste my breathe on Komen.
Anna Renault October 26, 2011 at 06:22 PM
Hi Cathy, Congrats on being a survivor! I too am a breast cancer survivorI(2009/2010/2011...) but I also have had several other cancers and thus also participate in RELAY and ACS events because they are all inclusive. I posted this topic because several people have commented to me that they are tired of seeing the pink ribbon... and others think it represents ALL cancers... not just breast cancer -- or that it should represent all because it is so well. thanks for posting your comment. So many folks email me but won't state publicly what they think or feel about Komen... and that's their choice. And so, as a 34 year survivor since my first... and as a current patient dealing with side-effects, THANK YOU and stay well!
Anna Renault October 26, 2011 at 06:23 PM
oops... so well "Recognized!"


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