Mom and Pop Stores Offer Fond Memories in Essex-Middle River
Local convenience and grocery stores like Schnader’s and Alte's provided residents with hometown quality service.
They could be found in just about every small neighborhood community throughout the Essex-Middle River area.
Oliver Beach, Wilson Point, Chase, Cedar Beach, Evergreen Park, Rockaway Beach, Holly Neck and more. It seemed that every little hamlet had that neighborhood store where grown-ups could go to in between trips to the supermarket to purchase essentials such as bread and milk.
As kids, we loved them because they were just a short bicycle ride away where we could get a quick Coke and some penny candy. In the 1940’s, 1950’s and early 1960’s they were the forerunners to 7-11, Royal Farms, Wawa, and High’s. We knew them as mom & pop stores
In Cedar Beach, where I grew up, we had four such stores to chose from. The two closest were Schnader’s at the corner of Marsh and Lourdes roads and Alte’s at the corner of Silver Lane and River Road. Both of these stores were actually just rooms in one-story houses.
The owners resided in the remainder of the home. As you entered the door to the store portion, a bell would ring and the owner would come out and wait on you. The inventories were not large, but it was a great place in the summer time to get an ice-cold soda and bag of chips to snack on.
Schnader’s closed sometime in the early 1960’s, although Mr. Schnader’s daughter reopened the store for a brief period in the 1970’s. Alte’s survived until the late 1960’s. I remember as a kid it was the place all the neighborhood kids hung out all the time. A huge tree stood on the side of the building where we would all carve out initials. Both buildings are now private residences.
A little farther away, on Back River Neck Road, stood Fuller’s Grocery. Fuller’s was also part of a residence. I can still recall the dark green building. One would enter the front door and pass through a small hallway that displayed fresh produce.
From there you would enter the main larger portion of the store where Mr. Fuller or his wife would be waiting on you. Again, ice-cold soft drinks and snacks were the mainstay. Lighting was on the sparse side so it was somewhat hard to see.
One of the highlights of my visits to Fuller’s was a little counter-top game he had. It was a much smaller version of the game ”Plinko” now played on the TV game show “The Price Is Right." In Fuller’s version, you would drop a penny in the top and watch it bounce around until it reached the bottom.
If the penny landed in the special marked center at the bottom, you would win a prize. I cannot remember how many pennies I dropped in that machine.
Finally, at the corner of Back River Neck and Holly Neck roads stood the much larger Parrott’s Grocery. Founded by Robert and Mary Parrott in the late 1940’s, Parrott’s actually began as Mr. Parrott started selling his homegrown vegetables off the front porch of his home.
As the produce business grew, the Parrotts recognized the potential of the area so they constructed a large block building next to the home and officially opened Parrott’s Grocery. As the last stop shop before city dwellers and urbanites reached their rural waterfront destinations such as Porter’s Beach, Breezy Point Beach, and Beyer’s Grove, Parrott’s grew rapidly.
Customers would more than likely purchase a block of ice from the icehouse. They would then chop it up into their Coleman coolers. Next would come the canned soft drinks and then fresh cut lunchmeats from the deli. Add a loaf of bread, some condiments and chips and you would be set for a day of relaxation on the beach or in your boat.
One of the first sites you would see upon entering the store (other than Bob or Mary Parrott) was Mrs. Alma Jennings (who live in the house across the street) standing there ready to serve you. Parrott’s also had a gas pump outside that was very convenient for local boaters.
My personal memories of Parrott’s include the candy counter, where most of the candy such as those little dots on white paper, pixie sticks or those little coin shaped red gummy candies sold for the amazing price of five for a penny.
With just a nickel in your pocket, you could walk out of Parrott’s with a brown lunch sized paper bag full of candy. With a dime, you could get that candy and a 7 ounce bottle of Coke to wash it down.
If you were lucky enough to have 15 cents, well you were just in Heaven. You not only got the candy and the Coke, but you could also get a large single scoop ice cream cone of your favorite flavor.
On the down side were the Saturdays when your dad would give you a quarter and an empty gas can and tell you to ride your bike up and get a gallon of gas so you could come home and mow the lawn. What a bummer, but at least you had two cents left over from the gas to buy candy.
They may call 7-11 and Royal Farm “convenience stores” but give me the old-fashioned mom and pop store any day.
Theresa Besnoska Weinreich
3:34 pm on Sunday, October 16, 2011
Keith, I remember Parrots as if it was yesterday. It's amazing what we as kid's remmber from our childhood. We were so fortuneate to live in those times. I remember while riding our bikes up to the store, collecting bottles along the roadside, and cashing them in as well. And than getting our brown bag of candy such as the red gummies, the wax soda candies filled with sugar juice, and ofcourse a Yoohoo. My brother's would gussle their yoohoo's down in one swallow, not me I sipped it and enjoyed it every last drop. Schnader's use to have the pink candy coated popcorn that I loved, I haven't been able to find that to this day. Life was Grand in the Beach I wouldn't have wanted to grow up anywhere else.
Keith Roberts
4:39 pm on Sunday, October 16, 2011
I wish I could find some pictures of Schnader's, Alte's, and Fuller's. Perhaps someone who reads this column might have pictures and post them on here. I'm hoping Wilbur Parrott can post some more pictures of Parrott's, I know he reads this column. Either that or e mail the pics to me Lkeithroberts@gmail.com
Pam Sullivan
7:31 am on Monday, October 17, 2011
On South Marlyn Avenue in Essex we had 2 "Mom and Pop" stores within a block and a half of each other. Mr. Joe's store, "Glasses", was located across the street from the 900 block of Martin Road, next to the old Walt's Tavern. It started out as a basement store under his brick house. He later expanded with an addition built on the side of his house. This site later became a High's store run by the Cosgroves and then other businesses, currently, Shirley's Tan and Tone. A block and a half down S. Marlyn passed the 900 block of Woodlynn Road was Mrs. Ev's store, owned by Evelyn Burdett. Her store made up the front of her bungalow where her family lived. I remember getting off the St. John's Lutheran Sunday School bus and heading to Mrs. Ev's store for our brown bag of penny candy most Sundays. Thanks for bringing back some nice childhood memories.
Ted Josenhans
9:02 am on Monday, October 17, 2011
I think I remember most of the mom & pop stores in the Back River Neck and Marlyn avenue area but not the names except for Parrotts. In the late 30's there was a small High's store in the front room of a house on the corner of Back River Neck and Homberg that I went for a change from our store. In the 40's during the war years and gas rationing it was a bicyclists (?) paradise. I would ride Back River Neck and all of it's branches and stop in the different stores when thirsty. One of the others,besides Parrotts that I remember was where the road split with the left going to Rocky Point and Porter's Park and the right to the water front homes along Back River I can't remember the name but at that time it was a popular stop for us kids.
On Marlyn Ave It was the same, several small stores just at the point where a thirsty bike rider needed them.
marlyn dietrich
12:19 pm on Monday, October 17, 2011
I remember Schminsky's grocery store a mom and pop store. I was a cashier also there. It was a neat store to get a 5cent doughnut and anything else you wanted. It was on the corner of S. Marlyn Ave. and around the corner was Marlyn Pharmacy where we could buy a vanilla coke for 10cents.Their were many memories of the area. I also retired from teaching in the area and would tell some of my students about these stores. They however could not believe the prices. The best thing was the large slices of pickles from the barrel for 3 cents. from most of these mom and pop stores.
Lou Borsos
11:25 am on Friday, January 6, 2012
Keith Great Article. It was nice seeing the picture of Parrott's in the news. I believe that picture to be well before mommy and daddy were a couple. I only remember the store on the front porch by family photos. I remember my grandparents and the memories of the store. Again thanks.
EDWARD GANT
10:54 pm on Friday, February 10, 2012
life in Cedar Beach in the 1950's and 1960's was a wonderful experience
I lived at the Sewell's at 141 Silver lane road.